Branded Content Is Created For A Company. A Content Brand Is Created For A Valuable Company.
“Branded content is created for a company. A content brand is created for a valuable company.” – Drew Davis Branded content is content that does not involve traditional advertising. It can include articles, videos, podcasts, and even live components that bring relevant value to the consumer. It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads, etc…).