Buy when everyone else is selling.
“Buy when everyone else is selling and hold until everyone else is buying. That's not just a catchy slogan. It's the very essence of successful investing.”-J. Paul Getty Leverage is power when a customer needs something urgently from a supplier it increases its value. Leverage is a general term for any technique to multiply gains and losses. When a person buys a product when it is readily available and holds on to it until it is difficult to get it he can multiply his profits because people will raise their money to buy it cause they need it and it is hard to find it anymore. When a person applies the concept and power of leverage a lot more can be achieved in their life and business. The essence of successful investing is gain in profit therefore if a person invests his money on something that is losing its value that makes it a bad investment. The essence of successful investing is to have leverage over something that is valuable.